A young woman was in the other day, browsing our card racks. After laughing what I believe is called "immoderately" at one of them she came up to the desk, smart phone in hand. "Is it okay if I take a picture of a card?" she asked. Surprised, I said okay. "I want to send it to my sister," she added, "it's really perfect for her."
Part of me thought - how sweet - she knows her sister will like this card, and my next thought was - ten years ago she would have bought the card. Of course losing a sale for 2.95 is not that big of a deal, but somehow I felt it was a harbinger of the future. Taking pictures of cards and emailing them is the new buying and sending them?
I fear this is not a trend that bodes well for the greeting card industry!