Dear Blog Readers,
We have become the kind of blogger we never wanted to be — the kind who has a "read our blog" button on our website but the newest post is months old. We blame Facebook for this — it's so much easier to write something there and we seem to have more followers there than we did here on the blog. Still, we can't quite bring ourselves to give it up altogether yet — so instead, we're posting this little note to explain our lack of current entries. Please do check out our facebook page, we think it's fun, if not quite as long form.
sincerely, the Joie de Blogger.

Thursday, June 21, 2012

Trend Alert !

A young woman was in the other day, browsing our card racks.  After laughing what I believe is called "immoderately" at one of them she came up to the desk, smart phone in hand.  "Is it okay if I take a picture of a card?" she asked. Surprised, I said okay.  "I want to send it to my sister," she added, "it's really perfect for her."
Part of me thought - how sweet - she knows her sister will like this card,  and my next thought was - ten years ago she would have bought the card.  Of course losing a sale for 2.95 is not that big of a deal, but somehow I felt it was a harbinger of the future.  Taking pictures of cards and emailing them is the new buying and sending them?
I fear this is not a trend that bodes well for the greeting card industry!

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