Slightly Disillusioned

Just a short post to say we just received an email from one of our smaller vendors.  It said "I'm organzing my twitter campaign for May and am planning to tweet on May 27th about (item we carry.)"   She wrote because they are planning to link the item to our website -  which is very nice of them, and free publicity is always fine with us.  But - twitter "campaign"?  Mapped out a month in advance?  Maybe it's silly of us, but we always thought Twitter was supposed to be one of the more spontaneous of the social media platforms.  (I know - so old school). Guess that kind of creative and fun randomness doesn't last long - but just wanted to register our small pang of disappointment - it makes Twitter seem like everything else, just another tool in the marketing kit.  Which brings us to the thought - when it's so easy to constantly market market market through the internet - it can backfire and the result is few people pay attention.  I read recently that the number of ad clicks on websites has decreased by 40% in the last five years.  All interesting - and wonder where we are headed with all this . . .