Really? in 2012?

I was looking at a Toy catalogue the other day - needed to reorder something.  I don't order a lot from this company because it really is mostly aimed at kids, in a way that we don't aim at Joie - we like things that appeal to both kids and adults.  In any case, I hadn't looked through this catalogue at length before, and was taken aback to see their science kits divided into two separate sections for boys and girls. In the girls section:   snowflake factory, lip balm lab, bath bomb factory, Luxury Soap Science Lab, Beautiful Blob Slime Lab, Perfect Perfume Factory and Magic Crystal Oasis.  Boys get:  Volcano Crater Lab, Spooky Ice Planet Lab, Weird Slime Lab, Hyperlauncher Rocket Ball, Practical Joke Soap Laboratory, and Wild Physics and Cool Chemistry.  Pictures of girly girls on the girl's boxes and pictures of intent young male scientists on the boys.  Really?  After all we've been through?  To be fair, the girls kits did advertise "learn about the structure and changes of properties of matter, mixtures and solutions and chemical reactions."  They are not entirely fluff.  And I believe that most boys are probably not interested in making the perfect perfume or luxury soap.  But why exclude girls from Wild Physics and Cool Chemistry?  And what kid wouldn't be intrigued by a Spooky Ice Planet Lab?  Is it 2012 or 1952 here?  I don't think that boys and girls are exactly the same by any means - but I think these divisions are just plain silly.  And I think they are bad news for girls.