Pre-shopping Phenomenom

Two customers came in separately today, walked up to the desk and asked for something they had found on the website. They'd been pre-shopping! One said that made it easier for her because we have so many things in the store she sometimes finds it distracting. I didn't have time to talk to the other customer about it, but it was a funny coincidence to have two in the same hour. I'm not sure if I think it's a good thing - if it means you come in and out and don't look at anything else, buy the thing you want and leave . . . are you maybe missing something? And are we behind the desk thus superfluous - would people rather browse our website than our store? On the other hand . . . if it does make it easier for our customers, who am I to object? But . . . I can't help but think of all the things that aren't on the website. We'll never be able to put them all up there - we just have too many items .. . or "skews" as they say in the trade. . . anyway,customer alert - you may find yourself part of an informal survey ! I'm going to start asking people why they are preshopping - to make sure it's worth their while to come in? . . or just to save time? (Stay tuned for survey results . . . maybe in a year or so.)