Eating My Words

or maybe I should be drinking my words . . . anyway, here is an illustration of the importance of good design. Last year I did a post on how frightening sock monkey wine bottle covers were. Based on the picture above, you can probably understand my reaction. But this summer, the clever folks at Fred released their own version of a wine monkey, and it struck me completely differently. I ordered some and we sold out quickly. Based on the picture below, you can probably understand that as well. The monkeys themselves were virtually identical. It just goes to show . . . the importance of packaging. And it's another example of never say never. I called the wine monkey the scariest idea ever . . . and now I think it's only a tiny bit scarey - and more cute and fun.