Sale !

When I opened Joie de Vivre, I was determined not to have "sales". The merchandise seemed fairly priced to me, and we offered a very wide range of prices (try for a wider range than a ten cent plastic goldfish to a $1000 kaleidoscope!) We did have a few sales - for our 1st, 5th, 10th, 15th and 20th anniversaries. And a few years ago I broke down - or some might say, got smart - and started having summer sales on merchandise that we were no longer carrying - whether because it was discontinued or because it just hadn't worked for us. ("Hadn't worked for us" is the nice way of saying that our buyer (me) made a mistake) So, though sales are no longer unheard of here, they are generally not storewide - only on selected items. This year as we turn 25, I decided to have a longer than usual storewide sale. My first impulse was - "I'll do it for 2.5 weeks. . and start it on the 25th. .. 25% off! But I found myself waking up at night, worrying about running out of everything, so I changed my mind and cut it down to a ten day sale. Still starting on the 25th. . still 25% off. It's kind of my version of an offering - both to the gods of life and retail, and to our customers, who have kept us going for twenty five years. Maybe it's not the smartest thing to do . .. but, I want to do it - and, it's starting. . . tomorrow!