Saturday, August 17, 2013

The difference between Cambridge and NYC -

Joiedeblog arrived in New York today to attend the New York Gift Show.  (A show which for no apparent reason was recently renamed "New York Now!"  with much accompanying hoopla - though no one we've talked to - other buyers, exhibitors, sales reps etc - think this change makes any sense and the show is the same as it ever was.  We do digress but  I guess the supposedly snappy new name makes someone feel like they're of the moment and exciting .. . .)   Anyway, I ran into some buyers who have several stores in New York who visited me in Cambridge a few months ago.  While they were at Joie de Vivre, I shared with them the sourcing for a few of our popular items  that they were not familiar with.  When they spotted me walking the aisles today, they rushed over.  "You're our hero," they said.  "The No Button you showed us is now our best selling item!  We're selling over a hundred a day!"  Wow!  It was a best selling item for us when we first got it in a few years ago - and to us, a best selling item might sell a couple of dozen a week.  In the big leagues, they're selling ... 700! And therein lies one of the many differences in running a store in Manhattan as opposed to Cambridge. Honestly, I'm not sure I could keep up that pace .. . .. I'm thinking I like our somewhat sleepy town!  They proposed that maybe I should be their buyer and I immediately thought - I'm not sure I could take the pressure.  Who can really tell in advance that any given item will be that popular - or make such predictions on a regular basis?  Over the years, I've found it to be a very tricky art,  so, I think I will stay right where I am!

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